Media Guide to WCU Faculty Experts
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Dr. Chun-Chen (Liz) Wang
Professor
College of Business and Public Management - Marketing
Bio
Dr. Liz Wang is a Professor of the Department of Marketing at West Chester University. Dr. Wang earned her Ph.D. in Marketing at the University of Texas at Arlington. Her teaching interests are International Marketing, Consumer Behavior and Marketing Management. Dr. Wang's areas of research include Retailing Marketing, Internet Marketing, Online Marketing, and Marketing Education. She has published articles in journals such as Journal of Marketing, International Journal of Internet Marketing and Advertising, European Journal of information Systems, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Service, and Journal of Business Ethics.
Expertise
- Consumer Behavior
- International Marketing
- Internet Marketing
- Service-Learning Pedagogy
- Business Education
Education
- B.A., Fu Jen Catholic University, Taiwan
- M.B.A., Baruch College
- Ph.D., University of Texas at Arlington